Ever wonder if some of the online folks are right and that the world is shifting to everything with a battery and a plug? Then along comes the brilliant ad for the IKEA 2015 catalog. The latest ad singing the praises of a cordless, share-able, no-lag time page turner of a catalog is GENIUS.

We all still live in the world. The printed catalog is still read, loved, kept, and utilized. A wonderful sales and marketing tool indeed!

Get yours today. I’m keeping mine.

Thanks, IKEA.

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